She collects the data requirements from Gustavo. Here’s how Dorothea reviews the Retail Store KPI object for two different store groups and in-store location categories. Her retail store KPI data model looks like this.
Assessment Indicator Definition (Master List). The key objects in Dorothea’s KPI data model are: She can also refer to the Retail Store Group object and the Category field in the In-Store Location object to define metrics that are applicable across all stores in a group. To define targets, she can take advantage of commonalities across stores, metrics, promotions, and products. With the Retail Store KPI object, Dorothea can define key metrics for products and product categories, ongoing promotions, installed assets, and shelf displays or planograms in retail stores. The Retail Store KPI object is an answer to better execution for Gustavo and his team. Once promotions are in effect, how does Gustavo actually monitor progress against set objectives and make in-flight adjustments as required? Alpine Group wants to ensure that end consumers get visibility into promotions and find the right products at the right time on the right shelf. Sales managers like Gustavo work on strategic plans for promotions to drive growth and sales at retail chains. Every year it invests millions of dollars in product launches, promotions, and store execution. The target values are defined through the Retail Store KPI object (more on that in the next section).Īlpine Group has complex distribution models, many routes to market, and multiple channel partner types. Each metric in the Assessment Indicator Definition object is reusable for products, product categories, promotions, and so on. Regular check for whether promotions are running efficiently.Įach of these records in the Assessment Indicator Definition object creates a primary list of performance metrics. Regular compliance check for optimum stock levels What’s the general feedback on the taste and quality of a new product?Īssess the customer reaction for newly launched products.Īre the shelves well-stocked or is there a void for missing products? 
Comparative analysis of competitor products and prices.ĭisplay price of competitor products on the shelfĬheck that an optimal share of Alpine products is placed in NTO stores.
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